Gathering Convincing Evidence The Key to Success in Protecting Non-Traditional Trademarks in Vietnam

In intellectual property (IP) disputes involving non-traditional trademarks (such as product shape, color, fragrance, sound, moving images, etc.), gathering compelling evidence to prove the link between the non-traditional element and the brand plays a crucial role and directly affects the outcome of the case. Failure to prove the distinctiveness of non-traditional trademarks can lead to serious legal risks for the owner, such as trademark refusal, loss of exclusive rights to the non-traditional element, and trademark infringement lawsuits.

What are other reasons why non-traditional trademark owners need to collect convincing documents and evidence? What should owners do to strengthen their legal position and effectively respond to disputes and IP infringements related to non-traditional trademarks? KENFOX IP & Law Office, with extensive experience in intellectual property consulting, would like to share some aspect of the above matter.