20 November

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KENFOX Wins “Vietnam – Trademark Prosecution” at Asia IP Awards during APAA Conference 2025

APAA 2025 has come to a close - what an effective and memorable conference! Please allow us to share with you that, our firm, KENFOX IP & Law Office, has been honored with the prestigious “Vietnam – Trademark Prosecution” award at the Asia IP Awards held in Malaysia. This recognition highlights our continued dedication to excellence in intellectual property protection and advocacy across the region....

14 November

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KENFOX IP & Law Office Strengthens Trademark & Copyright Practice with Senior Trademark Attorney Ms. Pham Thi Thu Ha

Posted by Dương Thúy

in News

KENFOX IP & Law Office is delighted to announce the addition of Ms. Pham Thi Thu Ha to our Trademark & Copyright Practice, where she will play a key leadership role in expanding and deepening the firm’s capacity in contentious trademark and copyright matters. She is based in KENFOX’s Hanoi Head Office and works closely with our regional teams in Laos, Cambodia, and Myanmar. With over 15 years of experience in intellectual property law, Ms. Ha has an extensive background in trademark prosecution, dispute resolution, and enforcement across a broad range of industries, including consumer goods, pharmaceuticals, cosmetics, food & beverage,...

07 November

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Trade Name Rights Defeat Trademark Squatting: LChau Pharmaceutical Company Keeps Its Brand and the Squatter Loses Registration in Court

Posted by Dương Thúy

in Notable Articles, Trademark, Viet Nam

[vc_row triangle_shape="no"][vc_column][vc_column_text] Download 1. Snapshot of the Case KENFOX IP & Law Office has secured a major victory for LChau Pharmaceutical Company in a complex trademark-trade name lawsuit over the name “LChau”. This challenging case in Vietnam, which began in 2020 and spanned nearly 04 years, is not just a win for us; it's a significant victory for our client, a leading pharmaceutical giant in Vietnam with a network of nearly 2000 drug stores across the country. Back in 2016, our client acquired a series of 04 pharmacies in Ho Chi Minh City, aiming to establish a comprehensive pharmacy ecosystem to meet the growing...

06 November

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Justice for “Foellie”: How KENFOX Invalidated a Bad-Faith Filing & Halted a Retaliatory Campaign of IP Abuse?

Posted by Dương Thúy

in Notable Articles, Trademark, Viet Nam

[vc_row triangle_shape="no"][vc_column][vc_column_text]Download 1. Snapshot of the Case Case brief: KENFOX IP & Law Office recently resolved a four-year dispute surrounding the “Foellie” brand, acting for Laorganic Co., Ltd. (Korea), the legitimate owner of the Foellie mark and logo. Lưu Ngọc Anh, a Vietnamese individual - Director of La Pharma Pharmaceutical Co., Ltd. applied to register the mark “FOELLIE” for the goods in Class 03 in 2020. Notably, our client, Laorganic had used their mark “” in Vietnam since 2018. In July 2022, our client filed an opposition against Lưu Ngọc Anh’s applied-for trademark “FOELLIE” with the Trademark Examination Centre (TEC) of the IP...

05 November

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From Online Camouflage to Physical Crackdown: KENFOX’s Legal Strategy in the LACTOMASON Case

Posted by Quyen Nguyen

in Notable Articles, Trademark, Viet Nam

[vc_row triangle_shape="no"][vc_column][vc_column_text]Download 1. Snapshot of the Case In July-August 2025, KENFOX IP & Law Office executed a coordinated anti-counterfeiting operation in Hanoi on behalf of a leading South Korean pharmaceutical company, holder of the registered “LACTOMASON” trademark in Vietnam. The infringer was not a “street-level counterfeiter”, but a sophisticated entity constructed to project lawful legitimacy. Operating under the guise of “Lacto Mason Vietnam Co., Ltd.”, the infringer built a complete façade of brand authenticity by copying nearly the entire identity ecosystem of our client - including product packaging, labeling, corporate name, website, social-media presence, and promotional collateral - and then deploying a digital-only...

04 November

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Trademark Enforcement Beyond Products: Forcing a Vietnamese Company to Change Its Name and Surrender a Confusing Domain to the US trademark holder

Posted by Quyen Nguyen

in Notable Articles, Trademark, Viet Nam

Download 1. Snapshot of the Case IMOST Action Forces Name Change and Domain Transfer Despite Prior-Use and Coexistence Defenses KENFOX IP & Law Office represented CVX Pharmacy, a U.S. retail pharmacy chain with registered trademarks in Vietnam covering pharmaceutical products (Class 05) and medical apparatus (Class 10), in an action against a Vietnamese company (“CVX Pharmaceutical Co., Ltd.”) that had adopted a company name highly similar to CVX’s mark and registered a matching domain/website to present itself as if affiliated with CVX. The matter was complicated by the presence of another Vietnamese company (“CVX Medicine Trading Co., Ltd”) whose almost identical company name...

30 October

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Trade Name Rights Defeat Trademark Squatting: LChau Pharmaceutical Company Keeps Its Brand and the Squatter Loses Registration in Court

Posted by Dương Thúy

in Trademark, Viet Nam

KENFOX IP & Law Office has secured a major victory for LChau Pharmaceutical Company in a complex trademark-trade name lawsuit over the name “LChau”. This challenging case in Vietnam, which began in 2020 and spanned nearly 04 years, is not just a win for us; it's a significant victory for our client, a leading pharmaceutical giant in Vietnam with a network of nearly 2000 drug stores across the country. Back in 2016, our client acquired a series of 04 pharmacies in Ho Chi Minh City, aiming to establish a comprehensive pharmacy ecosystem to meet the growing healthcare needs in Vietnam. In...

03 October

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Identical Filing Dates, Identical Marks: Vietnam’s Resolution Mechanism and How Businesses Should Respond?

Posted by Dương Thúy

in Notable Articles, Trademark, Viet Nam

Download In practice, it is not uncommon for two entirely independent entities to file applications to protect an identical or similar sign for the same goods/services - sometimes even on the very same day. What may appear to be a mere coincidence, however, presents an intriguing legal question: when both applications satisfy the filing-date requirement equally, who has priority? Who will be the lawful owner of the mark? In a rare case, a client of KENFOX IP & Law Office - Eurotek Vietnam Lubricants Co., Ltd. (Công ty TNHH Dầu nhớt Eurotek Việt Nam) - filed an application for the mark “”...

30 September

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A New Hub for IP in Vietnam & ASEAN: KENFOX Named Partner for Shandong’s Overseas Work Platform

Posted by Dương Thúy

in News

[vc_row triangle_shape="no"][vc_column][vc_column_text] KENFOX IP & Law Office was honored to host a distinguished delegation from Shandong Province on 26 September 2025. The delegation was led by Mr. Wu Chengbing, the Director of the Shandong Provincial Market Supervision Bureau, who also serves as the Director of the Shandong Provincial Intellectual Property (IP) Bureau. Accompanying him were senior officials including: Mr. Zhao Jiatao (赵加涛), Director of the IP Promotion Division and First-Class Investigator Mr. Ping Guofang (平国防), First-Class Investigator of the Science and Informatization Division Mr. Yang Fengjiang (杨沣江), Deputy Director of the Shandong Institute of Standardization Ms. Wang Rui, Chief Engineer and...

17 September

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Freedom to Operate (FTO) in Vietnam: Why and How you can conduct an FTO before product launching?

Posted by Dương Thúy

in Notable Articles, Patent, Viet Nam

Launching a product in Vietnam without an FTO check is like driving at night with the headlights off, possible, but risky and expensive. Vietnam recognizes utility solutions (utility models), a powerful doctrine of equivalents in infringement analysis, and broad “Bolar”-style regulatory approval exceptions. Knowing which of these helps you, and which hurts you, often decides whether your launch flies or stalls. For foreign enterprises considering entry into the Vietnamese market, conducting a Freedom-to-Operate (FTO) search is not a simple administrative box to check; it is a critical, proactive tool for risk mitigation and strategic business planning. In a rapidly evolving economic...