The Middle East and Africa regions contain some of the world’s major developing economies and a growing number of multinational trademark owners recognize burgeoning opportunities for growth in this part of the world. Steady commercial activity and innovation have led to an increased need for harmonization of trademark protection as well as effective strategies to protect consumers and guard against infringement and the counterfeiting of goods.
Join us December 10-11 in Dubai for two days of inspiration and robust discussion about the opportunities and challenges of attracting investment into the regions, how innovation is re-shaping the economy, and the importance of a thorough IP strategy for effective protection and enforcement in these regions.
Leading trademark experts and government officials will discuss:
- The importance of prioritizing IP to support an innovation-based economy
- The growing need for harmonization
- Cross-border enforcement
- Fighting counterfeits—online and offline
- The interplay between IP and regulations and how to develop the right strategies for the region
And more!