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KENFOX – An official advisor at K-Med Expo in Vietnam

KENFOX IP & Law Office participated in the Korean medical device exhibition K-Med Expo as an official consultant for Korean businesses participating in this event from June 15-17, 2023. Leading the delegation from KENFOX IP & Law Office is Mr. Nguyen Vu Quan, a seasoned intellectual property attorney. Joining him are Mr. Shin Jeong-Seok (Robin), the Director of KENFOX Office in Korea, and Mr. Jeon, a highly regarded senior associate.

Mr. Nguyen Vu Quan said that, alongside their pursuit of partnerships with Vietnamese counterparts to introduce Korean medical equipment and cosmetics into the Vietnamese market, a significant number of Korean enterprises have sought guidance from KENFOX regarding intellectual property rights protection, registration procedures for medical devices and cosmetics, as well as establishing their presence in Vietnam to conduct business operations. KENFOX has garnered a strong reputation as a premier provider of legal counsel and intellectual property expertise, particularly within the medical and cosmetic sectors. The keen interest exhibited by Korean businesses in engaging with KENFOX reflects their confidence and appreciation for the exceptional quality of legal consultancy services offered by the firm. KENFOX has established itself as a dependable partner and the preferred choice for Korean enterprises seeking to expand and invest in the Vietnamese market, specifically in the health and cosmetics domain.

Mr. Quan emphasized the utmost priority of intellectual property protection and adherence to the legal framework of the country where business activities take place. It is crucial to implement protective measures before seeking partners and venturing into market development. He also highlighted the unfortunate situation faced by many businesses, who, after finding a business partner and finalizing a contract, discover that their brand has been registered by dishonest entities beforehand, leading to disappointment and frustration.

To prevent such scenarios, Mr. Quan recommended that businesses take proactive measures to protect their intellectual property in Vietnam from the outset of devising business plans and seeking partners. Registering trademarks, product designs, and other intellectual property rights will serve as a means for businesses to protect their rights and mitigate the risk of unnecessary disputes in the future.

With a proficient team of intellectual property protection experts and specialized lawyers well-versed in the legal intricacies and processes associated with intellectual property safeguarding, KENFOX IP & Law Office has effectively supported numerous enterprises in successfully navigating procedures for intellectual property rights protection. In addition, the firm provides comprehensive guidance in commercial contract consulting, dispute resolution, addressing cases of intellectual property infringement, securing licenses for medical devices, cosmetic products, dietary supplements, and other relevant permits. This dedicated assistance ensures legal security for businesses operating in Vietnam.

Presented below are a selection of photographs at K-Med Expo in Vietnam: 


By Nguyen Vu QUAN

Partner & IP Attorney