Example (1): Non-Assignability

Neither of the parties hereto, without prior written consent of the other party, may assign rights or obligations hereunder in whole or In part to any third party.

Example (2): Assignment

Neither this Agreement nor any part of the rights conferred hereby shall be assigned or transferred, by Judicial process or other-wise, to any person, firm or corporation without the prior written consent of the other party, and in the event any such assignment or transfer is attempted without such consent, this Agreement and all the rights conferred hereunder shall, at the option of the other party, immediately cease and terminate. However, the parties hereto shall be entitled to assign this Agreement to any of its wholly-owned subsidiaries, or any wholly-owned subsidiary thereof, provided that if any such subsidiary of one party shall cease to be wholly-owned, this Agreement may be terminated by the other parties thereof.