06 November

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KENFOX Presents On Strategic Protection Of Foreign Brands Against Sophisticated Infringement At The MOIP–KOIPA Seminar

As intellectual property rights increasingly serve as a decisive “competitive weapon” in Vietnam, IP disputes and infringement tactics have evolved accordingly - becoming more sophisticated, unpredictable, and, in some instances, stretching beyond traditional legal boundaries. This is no longer merely a legal contest; it is a battle to protect trust, preserve brand identity, and protect the commercial interests of foreign investors operating in Vietnam. At a specialized seminar co-hosted by Agency for Domestic Market Surveillance and Development in collaboration with the Ministry of Intellectual Property of Korea (MOIP) and the Korea Intellectual Property Protection Agency (KOIPA), attended by more than 50...

05 November

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“L@TTITUDE” vs. “LATTITUDE”: How KENFOX Reversed a Refusal & Secured Protection in Vietnam?

Posted by KENFOX IP

in Notable Articles, Trademark

For many international brand owners, receiving a provisional refusal from the Intellectual Property Office of Vietnam (IP Vietnam) can feel like a dead end. Vietnam is one of ASEAN’s fastest-growing markets – but also one of its most rigorous trademark examination systems, where non-traditional marks face heightened examination, prior cited marks may block registration even with market differences, examiner discretion remains conservative compared to other Madrid members, consent letters are not automatically accepted, stylized, digital-era brand identities (e.g., symbols such as “@”) are often misunderstood under traditional distinctiveness rules A refusal in Vietnam is not merely an administrative hurdle – it...

04 November

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“TIGER” vs. “Two Red Tigers” in Laos: How KENFOX Prevented Trademark Infringement Risks for HEINEKEN?

Posted by KENFOX IP

in Trademark

When a brand gains immense recognition and influence, it often becomes a target for imitators. As “TIGER” beer has become a global icon, it has faced increasingly complex challenges, especially, commercial paraticism. Recently, HEINEKEN is a global and internationally recognized leader in the beverage production and supply business, including but not limited to beer detected a third party in Vietnam filed an International Registration under the Madrid System for the mark “TWO RED TIGERS” designating various countries, including Laos....

09 June

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Registering Composite Marks in Vietnam: What Legal Risks to Consider Under the 2022 IP Law?

Posted by KENFOX IP

in Notable Articles, Trademark

“One application – a “composite” trademark – cost-effective”. This is a common belief among many trademark owners when opting to file a trademark that combines both figurative elements (logo) and word elements (word mark). Instead of filing two separate applications – one for the logo and one for the word mark – they consolidate both into a single trademark specimen to reduce filing, examination, publication, and renewal costs....

21 May

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Registering Trademarks in Black and White or in Color: What Is the Optimal Protection Strategy in Vietnam?

Posted by KENFOX IP

in IP Practice, Vietnam

[vc_row triangle_shape="no"][vc_column][vc_column_text]Download Every element that constitutes a brand - even the smallest detail - can serve as either a competitive advantage or a strategic vulnerability in the pursuit of market share and consumer trust. A trademark, as a core commercial identifier, is not merely a visual symbol but also embodies the reputation, value, and identity of the business. Accordingly, the decision to register a trademark in black and white or in its color version should not be treated as a mere formality. Rather, it must be approached as a strategic legal determination with direct implications for the scope of intellectual property...

20 May

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Copyright Registration for Product Packaging Design in Vietnam: Can Infringement Be Addressed?

Posted by KENFOX IP

in Copyright, IP Practice, Notable Articles

A product’s packaging design may be registered as a work of applied art to obtain copyright protection. The proprietor, a Shenzhen-based technology company, proceeded to commercialize its product bearing the aforementioned packaging design following the issuance of a copyright registration certificate. In such circumstances, the packaging design effectively functions as an indicator (i.e., a trademark), enabling the public and consumers to distinguish the origin of the company's oral care products from those of other entities. This raises the question of whether a packaging design registered under copyright law may also be deemed to enjoy intellectual property protection equivalent to that...

10 February

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Copyright Registration: Why is it a comprehensive legal tool for brand protection in Vietnam?

Posted by KENFOX IP

in Copyright, Notable Articles

A brand is a weapon for brand recognition, an invention is a key to open the door of technology. Everyone knows their importance. But copyright - a form of protection that is no less important, is often overlooked and underestimated. Many people mistakenly think that copyright is as natural as breathing, and registration is just a superfluous procedure. Although the law of many countries, including Vietnam, recognizes that copyright arises automatically from the moment a work is formed in a certain physical form, however, ignoring the legal value of the copyright registration procedure can lead to a significant decline in...

28 October

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Meeting and giving a lecture on IP Landscape in Southeast Asia at JETRO (Guangzhou Office)

Posted by KENFOX IP

in News

Our firm, KENFOX IP & Law Office, had the honor of being invited by Japan External Trade Organization (JETRO) (Guangzhou Office) to visit and give a lecture on the IP Landscape in Southeast Asia on 23 October 2024. In his presentation, Mr. Nguyen Vu Quan, a partner and IP Attorney at KENFOX, highlighted that Southeast Asia has rapidly emerged as one of the world's most dynamic and fastest-growing regions. Increasingly, investors from China, Korea, Japan, Europe, and the US are investing heavily in Vietnam, Laos, Cambodia, and Myanmar. As a result, intellectual property protection has become a critical issue Earlier, on...

28 October

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Meeting with Shanghai IP Administration

Posted by KENFOX IP

in News

[Pudong New Area Intellectual Property Administration] to visit and give a lecture on the IP Landscape in Southeast Asia on 17 October 2024. In his presentation, Mr. Nguyen Vu Quan, a partner and IP Attorney at KENFOX, highlighted that Southeast Asia has rapidly emerged as one of the world's most dynamic and fastest-growing regions. Increasingly, investors from China, Korea, Japan, Europe, and the US are investing heavily in Vietnam, Laos, Cambodia, and Myanmar. As a result, intellectual property protection has become a critical issue...

08 April

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Chinese investment in Vietnam: 5 popular investment forms

Posted by KENFOX IP

in News

Chinese investors who wish to do business in Vietnam can carry out procedures to invest according to the forms and mechanisms specified in Article 21 of the Investment Law 2020 through the establishment of new enterprises, investment investing in existing businesses, implementing investment projects, to business cooperation through BCC contracts, and new forms of investment and types of economic organizations according to the regulations of the Vietnamese government. KENFOX IP & Law Office introduces 5 popular investment forms of Chinese investors in Vietnam ....