Industrial design protection for products under the Hague System – Key to business success in Vietnam

Copying and mimicking the presentation and packaging design of other people's products has become a pretty typical occurrence in many fields. Meanwhile, protection of intellectual property rights (“IP”) for product designs is critical for all businesses since it helps to increase the perceived value of their brand distinctiveness among consumers. This has become even more critical in recent years, as counterfeiting has increased. Establishing intellectual property rights over industrial designs is not straightforward; therefore, before filing an application for protection of an industrial design ("ID"), manufacturers and businesses should consult with IP experts to grasp and comprehend the provisions of...