Trademark Use in Vietnam: How to Correctly Understand and Effectively Rebut Non-Use Cancellation Attacks
[vc_row triangle_shape="no"][vc_column][vc_column_text] Download In Vietnam, owning a trademark registration is only half the battle - keeping it alive is where the real challenge begins. Many foreign businesses secure broad protection for their brands across a wide range of goods and services, only to discover years later that their registrations are vulnerable to non-use cancellation. What if your products haven’t yet entered the Vietnamese market? What if your app or website is used by Vietnamese consumers but your company is based abroad? Does that count as “use”? Vietnam’s IP Law draws a fine line between registered rights and active rights - and the distinction...
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