“TIGER” vs. “Two Red Tigers” in Laos: How KENFOX Prevented Trademark Infringement Risks for HEINEKEN?
When a brand gains immense recognition and influence, it often becomes a target for imitators. As “TIGER” beer has become a global icon, it has faced increasingly complex challenges, especially, commercial paraticism. Recently, HEINEKEN is a global and internationally recognized leader in the beverage production and supply business, including but not limited to beer detected a third party in Vietnam filed an International Registration under the Madrid System for the mark “TWO RED TIGERS” designating various countries, including Laos....
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