Strategies for effective IP management and commercialization in Vietnam
For the effective development, management, and exploitation of intellectual property, it is crucial that organizations doing business in Vietnam should comprehend their current awareness of intellectual property as an asset and their desired awareness in order to maximize value for their stakeholders. Intellectual property can provide stakeholders with value at the following levels: (i) Defensive; (ii) Cost Control; (iii) Profit Center; (iv) Integrated; and (v) Visionary....
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