Trademark Application & Registration Process: A Comprehensive Guide For Foreign Enterprises in Vietnam
Entering the Vietnamese market requires securing your trademarks early. Vietnam is a first-to-file jurisdiction - priority generally goes to whoever files first, not whoever used first. This means foreign businesses should register their trademark in Vietnam as soon as possible to prevent local “squatting”. Unregistered signs - well-known marks, trade names, and commercial indications protected against unfair competition - are statutorily protectable in Vietnam. However, establishing such rights through evidence of actual use and reputation is demanding and often uncertain. Accordingly, unregistered brands face heightened misuse risk, so registration remains the most reliable path to protection and enforcement. Registering your...
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