Can a Copyrighted Logo Defeat a Trademark Application in Vietnam?

[vc_row triangle_shape="no"][vc_column][vc_column_text] No trademark registration in Vietnam? You may still be able to stop a trademark squatter. For foreign brand owners, having your logo stolen in a new market is a nightmare. But a recent case involving Maurten, a Swedish sports nutrition brand, shows how copyright can become a powerful legal weapon. In 2023, a Vietnamese individual filed a trademark application for a logo identical to Maurten’s original logo. But Maurten had a serious problem: At that time, it had no earlier trademark registration, no pending trademark application, and no meaningful commercial presence in Vietnam. Therefore, traditional trademark arguments alone might not have been enough. So,...