Giving presentation about “Risks of Intellectual Property Infringement on Cross-Border E-commerce Platforms in Southeast Asia and Responding Strategies” in Wujiang District, China

Wujiang District, China – Mr. Nguyen Vu Quan, an IP Attorney and Partner at KENFOX IP & Law Office, recently delivered a compelling presentation on the “Risks of Intellectual Property Infringement on Cross-Border E-commerce Platforms in Southeast Asia and Responding Strategies“. The seminar, held on November 20, 2024, was organized by the District Market Supervision Bureau (Intellectual Property Office) in collaboration with the Wujiang District Cross-border E-commerce Association and the Suzhou International Intellectual Property Service Platform.

Mr. Quan’s presentation provided invaluable insights to local authorities and companies looking to tap into the booming Southeast Asian e-commerce market. He divided his talk into two main parts:

Part I: Overview of Cross-Border E-commerce in Southeast Asia

Mr. Quan highlighted the dynamic e-commerce landscape in Southeast Asia, emphasizing the region’s rapid growth driven by a young, tech-savvy population and increasing internet penetration. He noted that the market is projected to reach $144 billion by 2029, presenting a significant opportunity for Chinese companies to expand their online presence.

Part II: Risks of IP Infringement on Cross-Border E-commerce Platforms in Southeast Asia

This section delved into the complexities of intellectual property protection in the digital marketplace, covering three crucial areas:

Common Types of IP Infringement in E-commerce: Quan discussed prevalent infringement issues, including counterfeiting, trademark and copyright infringement (especially for digital goods), and patent infringement. He illustrated these challenges with real-world examples, providing practical context for attendees.
Potential Legal IP Infringement Risks Facing E-commerce Platform Owners: This sub-section analyzed the legal responsibilities of e-commerce platform owners in Southeast Asia. Mr. Quan addressed potential liabilities for third-party infringement, obligations for taking down infringing content, and the necessity of robust notice and takedown systems.
Risks of IP Infringements Facing Online Store Owners: Quan highlighted the unique challenges faced by online store owners operating on these platforms. He emphasized the risks of unknowingly selling or using infringing products, the importance of due diligence, and the potential consequences of infringement.

Throughout the presentation, Mr. Quan drew on case studies involving prominent Chinese brands like Pinduoduo, BYD, and Kang Wang to demonstrate practical strategies for IP protection and dispute resolution in the Southeast Asian market. This approach provided attendees with tangible insights and actionable advice for safeguarding their IP rights and navigating the legal complexities of cross-border e-commerce.

Information about the above presentation is posted in the website:

https://mp.weixin.qq.com/s/UHRYyBw4dx2nr2p_hPeAnA

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