Bulletin Understanding Trademark Infringement Laws in Vietnam – Roadblocks, Solutions
Despite selling their branded goods and services for decades in Vietnam, many businesses are at risk
of losing their trademarks due to a lack of awareness and disregard for trademark registration. In most
cases, trademarks are lost either because business owners are unaware of the need for registration, or
because they prioritize market development over legal protection. Even those who do register their
trademarks may face difficulties in enforcing them against infringing competitors. As a result, not a few
businesses had to pay a high price for their negligence and lack of knowledge in the field of intellectual
property. This article will explore the reasons behind trademark losses in Vietnam and offer guidance
on how businesses can protect their valuable intellectual property assets.