INTA 2026: Full Schedule, Complete Event Analysis & Hot Topics (The Most Comprehensive Summary)

• Acceleration of IP Applications (Copyrights, Patents, and Trademarks) in the United States
• AI and IP: The Intersection of Law and the Evolution of Technology
• Avoid Costly IP Pitfalls: Patent Due Diligence That Delivers Value
• Beyond Borders: Navigate Multi-Jurisdictional Anti-Counterfeiting Campaigns
• Brand Battles and Alliances: Navigating Marketing and Trade Mark Law
• Class 9 in Transformation: Strategic Opportunities for Intangible Asset Management
• Comparative Analysis of the Standards of Distinctiveness
• Curbing Parallel Imports While Adhering to International Exhaustion
• Domain Dispatch: Corporate Domain Portfolio Strategies for a Dynamic Web
• Enforcing IP Rights in the EU: Germany the Place to Be?
• Faster, Better, Adaptive: Managing IP Teams in Today’s Working Culture, AI, Remote Collaboration, and Crisis Management
• From Brands to Data: Commercializing Intangibles in a Competitive Economy
  From Customs Recordals to Trainings: Practical Approaches to Strengthening Anti-Counterfeiting Enforcement
• From Island Shores to Global Screens: IP Enforcement in the Age of E-Commerce and Social Media
• From One Account to the Network: A New Frontier in Social Media Brand Protection
• Global Harmonization in Industrial Design Protection: Evaluating the WIPO Design Law Treaty (DLT)
• Influencer Marketing, Disparagement, and Trademark Liability
• IP and Plant Related Innovations
• Legal Risks of AI-Generated Logos and Branding
• Leveraging Brand Assets as Collateral: Financial Strategies for Trademark Owners
• Managing the Risky Business of When GenAI Creates, Copies, and Crosses Legal Lines in IP Law
• Patent Term Extensions: Global Mechanisms and Impacts
• Preparing for the Next ICANN New gTLDs Round: Strategies for Brand Protection and Enforcement
• Protecting Game Characters: From Mascots to Cultural Icons
• Proving Goodwill and Secondary Meaning in a Trademark in Today’s Digital Era
• Same Mark, Different Moves: How Countries Tackle Trademark Policy in 2026
• Sonic Branding and Global Protection: The Art and Law of Sound Marks
• The Augmented Trademark Lawyer: Redefining Our Value in the Age of AI
• The Inventive Mindset for IP Lawyers: Helping Clients Protect More Than They Imagined
• The Power – and Pitfalls – of Consumer Surveys: Global Lessons for Trademark Infringement Disputes
• The Power of AI Legislation in Defining a Nation’s Path
• The Price of a Name: Trademarks, Compensation, and Clauses
• UDRP as a Fast Path: Efficient Domain Recovery and Anti-Cybersquatting Tactics
• USPTO Trademark Center Filing System: Navigating the Trainwreck
• What to Expect from Court Proceedings in Trademark Prosecution
• Winning a Seat at the Table: Strategies for In-House IP Practitioners

Topics:

Ahead of the Game: Why It’s Time for IP to Think Bigger with AI; AI and Copyright: From Getty Images v Stability AI to Like Company v Google; AI and Real Use Cases for Law Firms and Corporations…; Application and Responding of Non-Use Cancellation Action in China; Brands on Stage: Music, Merchandising, and Trademarks; Can Machines Create Protectable IP? China’s Evolving Legal Landscape for AI-Generated Content; Claim Interpretation Across the Globe; Coexistence and Consent Agreements; Copyright Registration and Enforcement for AI-Generated Works; Don’t Get Cancelled! …; Double Take: Dupe Economy and the Price of Brand Authenticity; Esports and Gaming Tournaments; Estate Planning for IP Holders; Evidence as an Intangible Asset; Franchise Forward; From Barbie to Blockchain; From Frustration to Control: Strategic Enforcement in China’s IP Landscape; Global View of Design Protection; Influencers, Livestreams, and IP in China; Legally Obtaining Defendant’s Asset Information in IP Litigation; Liability of Sales Platforms; Monetizing IP Globally; Non-Use Cancellations: Emerging Trends; Registration of Patents in Macau, Hong Kong and Taiwan; Rights Holders’ Experiences: Countermeasures Against Trademark Squatting; Shaping Brand Identity: 3D Trade Mark Protection; The Business of Privacy; Trademark Practices and Lessons for LMICs; Trademark Trolls and Bad-Faith Filings; Trademarks and Cultural Heritage; Training AI Models: Data Mining Facing Copyright Regulation in Europe; Voice and Image Processing by Gen-AI: GDPR Challenges; When to Litigate; WIPO’s Updated UDRP Overview; Zombies, Decoys, and Defensive Filings…

Topics: AI & Cross-Border Licensing; Brand Integrity Across Borders; Brand Protection in E-Commerce; Bridging Trademarks and Commercial IP; Clearing Pharmaceutical Trademarks; Copyright and Technology: From Photography to AI-Generated Art; Data Privacy Concerns in AI Monitoring Tools; Defamed: Quantifying Economic and Reputational Harm; Early-Stage Trademark Strategy; From Face-Value to Back-End Friction (Digital Ads); From Invention to Market: Licensing and Tech Transfer; From Litigation to Licensing: UPC’s Impact; Geographical Indications from Legacy to Prosperity; Malicious Non-Use Cancellation; Mastering Trademark Oppositions; Navigating Trademark Naming; Once Upon a Story: Narratives → Franchises; Protecting Trademarks in Multiple Markets: Madrid System; Raising the Bar: China’s Burden of Proof in Non-Use Cancellations; Revisiting the Lawful Use Doctrine (Cannabis); Safeguarding NFT and AI Innovations; Small Firm, Big Reach; Strategic Use of the UPC; The Forgotten IP: GIs in Africa; The Growth of IP Registration and Litigation in Sub-Saharan Africa; Traditional Knowledge and Cultural Appropriation; When IP and Social Media Collide (Fashion Collaborations)

AI-Powered Investigations; By Appointment to His Majesty the King (Royal Warrant); Copyright in Websites; Decoding Dupes; Empowering Smarter IP Portfolio Management with Data & AI; From Tariffs to Trademarks (GIs); From Trademark to Treasure (Brand Value); Global Patent Litigation; How Will AI Substitute My Job?; IP Due Diligence in M&A; Morality and Trademarks in India; New Brazilian PTO Regulation on Famous TM Recognition; Not Getting the Band Back Together (Famous TM Breakups); One Counsel, Two Worlds (Patents & TMs); Parody of Well-Known Trademarks; Protecting Color Marks; Surprise! New Global Mark Without Budget; Do’s and Don’ts in Entertainment TM Use; Tokenizing IP; Trademark Infringement and Financial Fraud; UPC and EPO Long-Arm Jurisdiction; Use It or Lose It: Non-Use in LatAm; Proactive Brand Enforcement Using Technology; Whose Brand Is It Anyway?; Women’s Participation in IP…

Official start

• May 4 – Lunch Table Topics (12:30–14:00): a full series of topics on AI & IP, ADR, design protection, Madrid/Hague, non-traditional marks, evidence of acquired distinctiveness, deepfakes, data & personal data vs. IP, mentoring, gTLDs, brand protection, etc.

• May 4 – High Tea Table Topics (15:00–16:30): a series of topics on advertising, AI in TM search, AI-protected trade secrets, environmental/green claims, fame & dilution, brand protection tech, SkyKick, post-mortem rights, attention/damages, customs & counterfeiting, gTLD, showgirls & fangirls, etc.

(Remaining sessions on 4/5 include: Law Firm Idea Exchange, Professor vs. Practitioner Debate, India Case Law Update, a series of regional receptions, and Business Development events such as Crazy Golf and the President’s Dessert Reception)

Similarly, each day includes:

• Badge Collection, Hospitality, Innovation Marketplace
• General Sessions (UK case law, EU leading case law, damages, M&A, AI & advertising, Function to Fame, Guardrails or Handcuffs? AI Regulation, Sustainable Destruction of Counterfeits, regional updates…)
• Business Development: Sushi masterclass, Afternoon Tea, F1 arcade, martini masterclass, city tours, East End tour…
• Lunch Table Topics & High Tea Table Topics (May 5 & May 6) with extensive topics on:
  • AI & IP, AI & evidence
  • Damages, enforcement, mediation
  • GIs, sustainability, cannabis, AfCFTA, Africa, MENA
  • Non-use cancellations, bad faith, non-traditional marks, trade secrets, SEP, patent damages, etc.
• Receptions: by region (Asia Pacific, Latin America, Middle East, Patent Professionals, Grand Finale…).