A New Hub for IP in Vietnam & ASEAN: KENFOX Named Partner for Shandong’s Overseas Work Platform
KENFOX IP & Law Office was honored to host a distinguished delegation from Shandong Province on 26 September 2025. The delegation was led by Mr. Wu Chengbing, the Director of the Shandong Provincial Market Supervision Bureau, who also serves as the Director of the Shandong Provincial Intellectual Property (IP) Bureau. Accompanying him were senior officials including:
- Mr. Zhao Jiatao (赵加涛), Director of the IP Promotion Division and First-Class Investigator
- Mr. Ping Guofang (平国防), First-Class Investigator of the Science and Informatization Division
- Mr. Yang Fengjiang (杨沣江), Deputy Director of the Shandong Institute of Standardization
- Ms. Wang Rui, Chief Engineer and Section Chief of the Quality Development Division
KENFOX was also selected as the partner to establish the “Intellectual Property Service for Enterprises in Shandong in Vietnam (Southeast Asia) Work Platform”. This platform will provide comprehensive legal and IP support to Shandong enterprises operating in Vietnam and the wider Southeast Asian region, including consulting, rights protection, commercial dispute resolution, and other specialized legal services.
The visit was proposed by the Weihai Municipal Market Supervision and Administration Bureau, which recommended KENFOX to provincial leadership as a regional platform for intellectual property services in Southeast Asia.
Discussion topics included: [1] Vietnam’s IP system; [2] IP support policies across Southeast Asia; [3] Managing IP risks in economic and trade cooperation; [4] Accessing and analyzing information on technical trade measures for exporters; and [5] Deepening cooperation and exchanges in IP affairs.
At the meeting, Mr. Quan, Partner & IP Attorney, also shared that KENFOX was invited to the Third Weihai City Intellectual Property Protection Sharing Conference in April 2025 and subsequently signed a cooperation agreement with the Weihai Market Supervision and Administration Bureau to jointly establish a service station in Vietnam. Specifically, the Weihai Intellectual Property Development Center, Hengda Intellectual Property Firm, and KENFOX IP & Law Office executed a Memorandum of Understanding to set up the “Weihai Overseas IP Workstation (Southeast Asia)”, headquartered at KENFOX’s Hanoi office.
Readmore:
- KENFOX Presents Cross-border IP Strategies for Chinese Enterprises and Cooperates to Establish the Southeast Asia IP Workstation in Hanoi
- Weihai Conference 2025: KENFOX’s Analysis of IP Challenges and Opportunities for Chinese Enterprises in Southeast Asia
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- Fighting Counterfeits And Trademark Squatting In Vietnam: A perspective from Foellie case
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- Meeting and giving a lecture on IP Landscape in Southeast Asia at JETRO (Guangzhou Office)