Trà sữa “DING TEA” đã thắng cuộc chiến thương hiệu tại Campuchia như thế nào?

Campuchia là thị trường mới nổi, thu hút dòng vốn đầu tư nước ngoài rất lớn tại Đông Nam Á. Mỗi năm, có hàng chục ngàn đơn đăng ký nhãn hiệu được nộp tại đây thông qua hệ thống Madrid hay nộp đơn trực tiếp, chưa kể có hàng triệu nhãn hiệu đã được cấp văn bằng bảo hộ đang nằm trong đăng bạ quốc gia. Do vậy, đăng ký nhãn hiệu thành công tại Campuchia là không hề đơn giản, do rất dễ vướng vào/bị cho là tương tự gây nhầm lẫn với nhãn hiệu có trước, chưa kể...

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The contribution of Trademark Registration in Cambodia to Business Development

Trademark registration in Cambodia is very important because a trademark is considered to be an image of a company. It allows customers to distinguish between a product of one establishment from another, thus giving a business the possibility to better market its product or service in comparison with its competitors. A trademark doesn’t just help a client to identify goods or services but will attach itself to the quality and reputation of the merchandise or service using that trademark. ...

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Commercialization of Inventions in Cambodia

Commercialization of inventions is a strategic instrument for IP asset management. To make use of its knowledge and innovation, companies are now starting to think of using this asset as the basis of their business strategy. This concept is even more important for small and medium-sized enterprise for which the capital or physical assets are scarce and difficult to obtain. Unlike other assets, the value of IP assets will be substantially increased through proper use and legal protection. In this regard, many young emerging economies have counted on the importance of intellectual property rights protection as...

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INDUSTRIAL DESIGN PROTECTION IN CAMBODIA

An Industrial Design is protected under the Law on Patents, Utility Model Certificates and Industrial Designs dated 22 January 2003. An industrial design in Cambodia means “any composition of lines or colours or any three-dimensional form, or any material, whether or not associated with lines or colors”. For an industrial design to be protected in Cambodia, it must be “new” or “novel”. An industrial design is considered new “if it has not been disclosed to the public, anywhere in the world, prior to the filing date or the priority date”. In addition, an industrial design in Cambodia must “give a...

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INVENTIONS & UTILITY MODELS IN CAMBODIA

Utility Model Certificates are, similarly to patents, intellectual property rights that protect the technical aspects of inventions. The Cambodia Patent Law defines utility models as any invention which is new and industrially applicable and may be, or may relate to, a product or process. Thus, unlike patented inventions, utility models do not need to involve an inventive step. This is the key difference between utility models and patented inventions; whereas utility models may be obvious to a person skilled in the art, patented inventions may not....

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