Trademark Law Playing Catch-up with Artificial Intelligence?

Artificial intelligence (AI) has the potential to impact all aspects of how we live and currently is a subject of great debate. However, despite extensive press commentary on AI and its alleged revolutionary impact, its influence on our lives in the short term is likely to be relatively limited. As noted by the American researcher and futurist Roy Amara, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” The long-term impact of AI on how consumers buy products and services and the knock-on impact on trademark law has often been...

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