How to Prove Well-Known Trademark Status in Vietnam: Legal Pathways and Practical Insights
[vc_row triangle_shape="no"][vc_column][vc_column_text]Download Trademark squatting is emerging as a serious legal challenge for international businesses operating in Vietnam. Numerous global brands have found themselves in disadvantaged positions when their trademarks were preemptively registered by third parties, obstructing business operations and eroding brand value. In this context, obtaining well-known trademark recognition serves as an essential legal tool, not only to prevent intellectual property infringements but also as a key solution for businesses to restore and protect their legitimate rights. However, unlike many jurisdictions that adopt a formal registration system for well-known marks, Vietnam’s legal framework takes a case-by-case assessment approach, with a strong emphasis...
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