How to avoid losing trademark rights due to non-use in Vietnam

Trademarks are an integral part of a business’s identity and are a critical way for consumers to locate the goods or services that they seek. Among intellectual property rights, trademarks can be the most valuable asset a company owns because, for example, they are an effective communication tool to convey intellectual and emotional attributes and messages about you, your company, and your company’s reputation, products and services; they make it easy for customers to find you, they allow you to effectively utilize the Internet and social media.  Your brand is the first thing customers enter into a search engine or...