06 November

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Justice for “Foellie”: How KENFOX Invalidated a Bad-Faith Filing & Halted a Retaliatory Campaign of IP Abuse?

in Notable Articles, Trademark, Viet Nam

Case brief: KENFOX IP & Law Office recently resolved a four-year dispute surrounding the “Foellie” brand, acting for Laorganic Co., Ltd. (Korea), the legitimate owner of the Foellie mark and logo. Lưu Ngọc Anh, a Vietnamese individual – Director of La Pharma Pharmaceutical Co., Ltd. applied to register the mark “FOELLIE” for the goods in Class 03 in 2020. Notably, our client, Laorganic had used their mark “” in Vietnam since 2018. In July 2022, our client filed an opposition against Lưu Ngọc Anh’s applied-for trademark “FOELLIE” with the Trademark Examination Centre (TEC) of the IP Office of Vietnam (IPVN)....

06 November

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KENFOX Presents On Strategic Protection Of Foreign Brands Against Sophisticated Infringement At The MOIP–KOIPA Seminar

Posted by KENFOX IP

in Notable Articles

As intellectual property rights increasingly serve as a decisive “competitive weapon” in Vietnam, IP disputes and infringement tactics have evolved accordingly – becoming more sophisticated, unpredictable, and, in some instances, stretching beyond traditional legal boundaries. This is no longer merely a legal contest; it is a battle to protect trust, preserve brand identity, and protect the commercial interests of foreign investors operating in Vietnam. At a specialized seminar co-hosted by Agency for Domestic Market Surveillance and Development in collaboration with the Ministry of Intellectual Property of Korea (MOIP) and the Korea Intellectual Property Protection Agency (KOIPA), attended by more than 50...

05 November

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RULE ONE: Forcing VIPRI to Reverse Itself, Establishing Trademark Infringement, and Shutting Down Unauthorized Online Sales

Posted by Quyen Nguyen

in Notable Articles, Trademark, Vietnam

KENFOX IP & Law Office represented RULE ONE PROTEINS LLC (“RULE ONE”), a-US based company, the registered owner in Vietnam of the “RULE 1 PROTEINS” () trademark (Registration No. 408163), in an action against Muscle Up Joint Stock Company, a Vietnamese seller that was advertising, offering for sale, and promoting nutritional supplements in Vietnam using “RULE 1 PROTEINS”, “RULE 1 R1 PROTEIN”, and “RULE ONE” across websites and Facebook pages without authorization. We first secured Bailiff’s Certification to capture irrefutable evidence of infringement across Muscle Up’s online channels. ...

05 November

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From Online Camouflage to Physical Crackdown: KENFOX’s Legal Strategy in the LACTOMASON Case

Posted by Quyen Nguyen

in Notable Articles, Trademark, Viet Nam

In July-August 2025, KENFOX IP & Law Office executed a coordinated anti-counterfeiting operation in Hanoi on behalf of a leading South Korean pharmaceutical company, holder of the registered “LACTOMASON” trademark in Vietnam. The infringer was not a “street-level counterfeiter”, but a sophisticated entity constructed to project lawful legitimacy. Operating under the guise of “Lacto Mason Vietnam Co., Ltd.”, the infringer built a complete façade of brand authenticity by copying nearly the entire identity ecosystem of our client – including product packaging, labeling, corporate name, website, social-media presence, and promotional collateral – and then deploying a digital-only distribution model (exclusively through e-commerce...

05 November

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“L@TTITUDE” vs. “LATTITUDE”: How KENFOX Reversed a Refusal & Secured Protection in Vietnam?

Posted by KENFOX IP

in Notable Articles, Trademark

For many international brand owners, receiving a provisional refusal from the Intellectual Property Office of Vietnam (IP Vietnam) can feel like a dead end. Vietnam is one of ASEAN’s fastest-growing markets – but also one of its most rigorous trademark examination systems, where non-traditional marks face heightened examination, prior cited marks may block registration even with market differences, examiner discretion remains conservative compared to other Madrid members, consent letters are not automatically accepted, stylized, digital-era brand identities (e.g., symbols such as “@”) are often misunderstood under traditional distinctiveness rules A refusal in Vietnam is not merely an administrative hurdle – it...

04 November

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Trademark Enforcement Beyond Products: Forcing a Vietnamese Company to Change Its Name and Surrender a Confusing Domain to the US trademark holder

Posted by Quyen Nguyen

in Notable Articles, Trademark, Viet Nam

Download 1. Snapshot of the Case IMOST Action Forces Name Change and Domain Transfer Despite Prior-Use and Coexistence Defenses KENFOX IP & Law Office represented CVX Pharmacy, a U.S. retail pharmacy chain with registered trademarks in Vietnam covering pharmaceutical products (Class 05) and medical apparatus (Class 10), in an action against a Vietnamese company (“CVX Pharmaceutical Co., Ltd.”) that had adopted a company name highly similar to CVX’s mark and registered a matching domain/website to present itself as if affiliated with CVX. The matter was complicated by the presence of another Vietnamese company (“CVX Medicine Trading Co., Ltd”) whose almost identical company name...

04 November

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Lacoste: Disrupting Wholesale Counterfeit Supply in Hanoi’s Old Quarter – 1,073 Items Seized, Factory-Scale Source Neutralized, Administrative Fine Imposed

Posted by Vu Thu Uyen

in IPR enforecement, Notable Articles, Trademark in Vietnam, Vietnam

KENFOX IP & Law Office represented Lacoste in a coordinated anti-counterfeiting action targeting two apparel shops in Hanoi’s Old Quarter that, following pre-raid investigation, were confirmed to be operating as upstream wholesalers of counterfeit Lacoste garments. After compiling evidence that these locations were supplying fake “LACOSTE” and crocodile-logo apparel into the broader Hanoi retail network, we escalated the case to the Inspectorate of the Ministry of Science & Technology (IMOST) for administrative enforcement. IMOST conducted raids on the identified premises, seizing 1,073 counterfeit garments and imposing administrative fines totaling VND 183,360,000 on the two wholesalers. The seized inventory was ordered...

04 November

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Shutting Down Lookalike Packaging Through Unfair Competition Law – PROSPAN vs. PROSTIBAME

Posted by Vu Thu Uyen

in IPR enforecement, Notable Articles, Trademark, Vietnam

KENFOX IP & Law Office acted for Engelhard Arzneimittel GmbH & Co. KG. (Germany), owner of the “PROSPAN” cough remedy brand ( ), and its exclusive Vietnamese distributor, SOHACO, after a Vietnamese company (VINH AN THANG LONG Investment JSC) began marketing a PROSTIBAME cough “dietary supplement” in packaging deliberately modeled on PROSPAN’s presentation. The infringer avoided direct trademark conflict by using a different word mark (“PROSTIBAME”) (), and PROSPAN’s outer packaging had not been separately registered as a “trademark” or an “industrial design” in Vietnam - making a traditional infringement claim difficult. KENFOX responded by treating the dispute as an...

18 October

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Trademark Use in Vietnam: How to Correctly Understand and Effectively Rebut Non-Use Cancellation Attacks

Posted by Dương Thúy

in Notable Articles, Trademark, Vietnam

In Vietnam, owning a trademark registration is only half the battle - keeping it alive is where the real challenge begins. Many foreign businesses secure broad protection for their brands across a wide range of goods and services, only to discover years later that their registrations are vulnerable to non-use cancellation. What if your products haven’t yet entered the Vietnamese market? What if your app or website is used by Vietnamese consumers but your company is based abroad? Does that count as “use”? Vietnam’s IP Law draws a fine line between registered rights and active rights - and the distinction can...