12 June

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Trademark Refusal in Vietnam: What Strategy Enabled the “Three-Circle” Mark to Overcome a Likelihood-of-Confusion Objection?

[vc_row triangle_shape="no"][vc_column][vc_column_text]When two figurative marks with nearly identical structural compositions are filed for the same category of goods, the prospects of securing registration for the later-filed application are generally slim. In other words, the risk of refusal is exceptionally high. Many businesses assume that obtaining a Letter of Consent from the owner of the cited mark will automatically resolve the issue. In practice, however, the matter is far more complex. A Letter of Consent is an important supporting piece of evidence, but it is not a legally binding instrument that compels acceptance by the trademark authority. Examiners remain fully entitled...

10 June

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Bad-Faith Trademark Filings in Vietnam: What’s new in the IP Law 2025?

Posted by KENFOX IP

in News

[vc_row triangle_shape="no"][vc_column][vc_column_text]Vietnam’s first-to-file trademark system has increasingly been exploited by professional trademark squatters. In practice, certain individuals and companies have filed dozens, or even hundreds, of trademarks that appear to copy or imitate marks already used by foreign brand owners, overseas manufacturers, franchise chains, online sellers, or businesses preparing to enter Vietnam. These filings are often not made for genuine commercial use. Rather, they are made to wait for a payoff. Once registered, that mark may be used not only as a passive obstacle to registration, but also as an active commercial weapon: to demand payment, block distribution, pressure local partners,...

08 June

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NGB CORPORATION VISITS KENFOX TO EXPLORE STRATEGIC COOPERATION IN PATENT PROTECTION AND IP ENFORCEMENT

Posted by KENFOX IP

in News

[vc_row triangle_shape="no"][vc_column][vc_column_text] On June 8, 2026, KENFOX IP & Law Office had the pleasure of welcoming Mr. Hiroyoshi Teraoka, Representative of NGB Corporation’s Thailand Office, for an official visit and working session in Hanoi. The meeting provided an excellent opportunity for both parties to exchange insights on patent prosecution, intellectual property (IP) protection and enforcement, and potential avenues for strategic collaboration to support Japanese businesses seeking effective IP protection in Vietnam. NGB Corporation – Nearly Seven Decades of Excellence in Intellectual Property Services During the meeting, Mr. Hiroyoshi Teraoka introduced NGB Corporation, one of Japan’s leading intellectual property service providers. Established in 1959,...

05 June

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APPOINTMENT CEREMONY OF INTELLECTUAL PROPERTY EXPERT AND STRATEGIC COOPERATION MEETING BETWEEN KENFOX AND THE GUANGXI COMMERCIAL MEDIATION ASSOCIATION

Posted by KENFOX IP

in Events

[vc_row triangle_shape="no"][vc_column][vc_column_text]On June 3, 2026, KENFOX IP & Law Office welcomed a delegation from the Guangxi Commercial Mediation Association (GCMA) to its office in Hanoi for an official working visit. The visit marked a significant milestone in the relationship between the two organizations through the Appointment Ceremony of an Intellectual Property Expert and a Strategic Cooperation Meeting aimed at strengthening professional collaboration in the fields of intellectual property, commercial mediation, and cross-border dispute resolution. Appointment of GCMA Intellectual Property Expert During the meeting, GCMA presented an Appointment Letter and officially appointed Mr. Nguyễn Vũ Quân, Intellectual Property Attorney and Managing Director of...

04 June

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Sigma Tobacco International Visits and Holds Working Session with Kenfox: Strengthening Cooperation in Protecting Tobacco Trademarks Against Cross-Border Counterfeiting

Posted by KENFOX IP

in Events, Viet Nam

[vc_row triangle_shape="no"][vc_column][vc_column_text]On June 1, 2026, KENFOX IP & Law Office had the pleasure of welcoming a delegation from Sigma Tobacco International to its Hanoi office for a working meeting focused on intellectual property (IP) protection strategies, particularly in light of the growing trend of trademark infringement, counterfeiting, and the production and distribution of counterfeit tobacco products across Southeast Asia. Representing KENFOX at the meeting were Mr. Nguyen Vu Quan, IP Attorney and Director of KENFOX, together with the firm’s team of attorneys and IP enforcement specialists. The meeting was conducted in an open, professional, and highly constructive atmosphere, focusing on the...

03 June

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KENFOX is honored to act as the intellectual property (IP) representative for Fischer-a renowned German brand of steel adhesives and chemical anchors-in handling IP infringements and counterfeit goods in Vietnam

Posted by KENFOX IP

in News

How to Identify Genuine Fischer Injection Mortars Fischer representatives recommend that users carefully check the packaging, cartridge structure, and mixing mechanism to distinguish genuine chemical anchor adhesives from counterfeit products appearing on the market. Fischer is a trademark owned by fischerwerke GmbH & Co. KG, a company headquartered in Germany and operating in the field of anchoring solutions, installation systems, and engineering materials used in construction and industry. According to the brand representative, chemical anchor adhesives are products that require strict technical standards because they directly affect the bonding capability and load-bearing capacity of anchoring systems in construction works. Therefore, the use of...

08 May

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KENFOX Attends the INTA Annual Meeting 2026 in London: Expanding Perspectives, Strengthening Global Connections, and Enhancing Professional Capacity

Posted by KENFOX IP

in Events, News, Notable Articles

From 2 to 6 May 2026, a three-member delegation from KENFOX IP & Law Office attended the INTA Annual Meeting 2026 in London - one of the world’s largest and most influential events in the field of intellectual property (IP), bringing together thousands of lawyers, professionals, corporations, and IP organizations from numerous jurisdictions....

25 February

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Nearly 1,000 U.S. Patent Applications Terminated – A Cross-Border Compliance Crisis and the Lessons to Be Learned

Posted by KENFOX IP

in News, Notable Articles, Patent

The USPTO has terminated the proceedings of nearly 1,000 patent applications after discovering serious irregularities in filings handled through a cross-border “intermediary” model. The matter was triggered when a U.S. agency was found to have submitted documents using unauthorized electronic signatures of registered practitioners and/or applicants, prompting the USPTO to issue Show-Cause Orders across the portfolio. The core of this legal scandal lay in fundamental breaches of integrity: the U.S. attorney acted merely as a “signatory of convenience”, had no direct engagement with the ultimate client, and failed to verify the authenticity of the submitted filings. As a consequence, nearly 1,000 patent...

24 February

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MEGA MGC COFFEE: A “Reversal” Strategy and Lessons in Trademark Rights Establishment in Vietnam

Posted by KENFOX IP

in IP Practice, Notable Articles, Trademark in Vietnam, Vietnam

In Vietnam's trademark registration practice, numerous international brand owners have been forced to withdraw from the market upon facing a critical deadlock: their applications were refused due to conflicts with prior-filed marks. When the likelihood of reversing such a refusal is deemed “very low”, the boundary between successfully introducing a multi-million dollar brand into a new market and leaving empty-handed often hinges solely on a timely strategic decision. The case of MEGA MGC COFFEE - South Korea’s second-largest coffee chain - in Vietnam serves as a compelling illustration of such a turning point. In what initially appeared to be a foregone...

23 February

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Trademark Application & Registration Process: A Comprehensive Guide For Foreign Enterprises in Vietnam

Posted by KENFOX IP

in Notable Articles, Viet Nam

Entering the Vietnamese market requires securing your trademarks early. Vietnam is a first-to-file jurisdiction - priority generally goes to whoever files first, not whoever used first. This means foreign businesses should register their trademark in Vietnam as soon as possible to prevent local “squatting”. Unregistered signs - well-known marks, trade names, and commercial indications protected against unfair competition - are statutorily protectable in Vietnam. However, establishing such rights through evidence of actual use and reputation is demanding and often uncertain. Accordingly, unregistered brands face heightened misuse risk, so registration remains the most reliable path to protection and enforcement. Registering your...